JAZBAA sets new record of highest views ever for trailer !

Hail the queen Aishwarya 'Anuradha' Rai Bachchan. 👏

JAZBAA breaks the INTERNET... garners the highest views ever for a film trailer launch!

The film's theatrical trailer sets a new record with a whopping 2.1 million views in less than 24 hours

The trailer launch of Jazbaa - the most awaited film this year - by its producers, Essel Vision Studios, White Feather Films and Viiking Entertainment has rocked the internet, entertainment industry and the audiences alike.

The trailer garnered 2.1 million views on YouTube within the first 24 hours itself and set a new record by overtaking movies like Bajrangi Bhaijan (1.8 Million views), Singh is Bling (1.7 Million Views), PIKU (1 Million Views)etc. The trailer has garnered over 5 million views on its YouTube channel till date.

With the entire ZEE ecosystem backing the efforts of Essel Vision studios, the combined digital assets of Zee Network not only boosted the views but also aided in achieving #JazbaaTrailer to trend at #1 in the All India trend on Twitter. The simultaneous telecast of the trailer in UAE (in Arabic languages) along with huge support in the key territories of US and Middle East spiked the internet traffic overseas too. Also the international might of the network amplified the effort by making Jazbaa also trend at #1 in the worldwide trends on Twitter.

Several prominent celebrities like Karan Johar, Abhishek Bachchan, Madhur Bhandarkar, Tusshar Kapoor, Anubhav Sinha, Sophie Choudry, KRK and many more appreciated the trailer in their tweets. The trailer has also crossed 10.7 million views on Facebook as well.

Strengthening its global release, Essel Vision has also charted out an aggressive worldwide marketing plan for Jazbaa. Riding high on the unique casting of global celebrity icons Aishwarya Rai Bachchan and Irrfan, Jazbaa is a high octane entertaining-slick action thriller. It narrates the story of a prominent and respected lawyer Anuradha (Aishwarya Rai Bachchan) who is yet to lose a case, along with Yohan (Irrfan), a suspended cop with much disregard for age old rules, it is their race against time and corruption to save her daughter Sanaya. The film also stars Shabana Azmi, Jackie Shroff, Chandan Roy Sanyal, Atul Kulkarni, Siddharth Kapoor in pivotal roles.

Jazbaa releases worldwide on 9th October 2015.

Originally posted by: Resident_Evil

I guess people couldn't believe how horrible it was and had to see it again and again just to understand what they were watching. 😆

Originally posted by: TheDecapitated

So why are there 14k likes and just 2k dislikes on the video? 😆

Originally posted by: Resident_Evil

On a serious note i find it VERY suspicious how a movie that is not eagerly anticipated and who's trailer was slammed by everyone and their mama manages to trend on Twitter and get views and likes on youtube. 😕

Originally posted by: Resident_Evil

On a serious note i find it VERY suspicious how a movie that is not eagerly anticipated and who's trailer was slammed by everyone and their mama manages to trend on Twitter and get views and likes on youtube. 😕

Originally posted by: Resident_Evil

On a serious note i find it VERY suspicious how a movie that is not eagerly anticipated and who's trailer was slammed by everyone and their mama manages to trend on Twitter and get views and likes on youtube. 😕

Originally posted by: TheDecapitated

That is what you think! A couple of 'people' on IF doesn't equal 'everyone'. The film has been very well received on twitter and facebook. 😊