I really liked DDD..and I thought it was a better made movie than ZNMD.
That being said, I also think with multiplex ticket prices being what they are (anything between 600-1800 in Mumbai) people have become very selective of what movies they go and see in theatres during the first weekend. (prices usually fall 20-30% after the first weekend).
So unless the WoM is really good people will just wait for the movie to come on TV and with 50" HD TVs and HD set top boxes the experience is even better than the movie theatres!
I have a feeling all multiplex oriented movies are facing this problem or will face this problem.
This is also one of the reasons why Masala/Massy/Single screen oriented movies are doing so much better!
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