Varun Dhawan - new face of Maaza - TVC

Who says there's just one season for mangoes?I'm the new face of mangoes.#maaza. join the #mangoholic clan http://youtu.be/E3D1PspZ8aY

Mango love takes a dramatic twist of ACTION as Bollywood heartthrob, Varun Dhawan and the Bad Man, Gulshan Grover tussle over their delicious, refreshing bottle of Maaza

Varun Dhawan has been appointed the brand ambassador of Maaza
Continuing with the theme of "Har Mausam Aam, Har Mausam Love", the new Maaza campaign starring Varun Dhawan and Gulshan Grover, adds a refreshing twist of ACTION' to the endearing story of mango mania
The ad campaign is set to hit airwaves on 11th April, 2015
Maaza to be now available in afresh avatar through a new Visual Identity System (VIS)

New Delhi, 10th April, 2015: Anxious wait, childlike relish or sheer greed - there is always an element of drama in the things we love immensely. Think of mango and mango lovers and you know what we mean. Maaza, the Har mausam aam' which owes its origin to arguably India's most loved fruit, is back with its all new communication campaign but with a dramatic twist. Starring heartthrob, Varun Dhawan and Bad Man of Bollywood, Gulshan Grover, the latest ad campaign of India's favorite, most trusted and most exciting beverage drink continues the mango saga through an action packed story of a hero and villain with a loveable twist in the end.

Did you know this about Maaza?

Speaking about this association with Maaza, newly appointed brand ambassador, Varun Dhawan, said, "Every Indian has had some or the other fun and memorable tryst with Maaza and I am no different. I remember how as a child I would look forward to the refreshing and delightful mango indulgence offered by Maaza as an incentive for not being naughty. And now, I get to contribute my bit to this classic brand's journey to giving mango lovers a reason to smile all through the year. I couldn't ask for more. This is an honour and I am looking forward to this association with Maaza, a very special brand which has been an integral part of my life".

Commenting on the film, Sainath Saraban, National Creative Director, Leo Burnett, says, "There is always a sense of drama associated with mangoes and mango lovers. Previously in our campaigns, we had focused on how mango indulgence can work magically in creating a love story. This year we wanted to take the messaging to another level. Along with love, there is also a lot of action associated with mango fanatics. Therefore, we teamed up the coolest hero and villain in the industry, Varun Dhawan and Gulshan Grover, to create an action-packed drama for Maaza, this season."

Storyboard

The hero enters the gangster's den with a bang, looking for the villain only to find him feasting on a plate of mangoes as he thinks that the season of mangoes is soon going to end and he will not get mangoes after that. The hero mocks the villain and pulls out a bottle of Maaza telling him that mangoes can now be enjoyed all-round the year. At the end of the ad, we see that the villain is all tied up and the hero is enjoying the same bottle of refreshing chilled Maaza. Therefore, we see that it is not with bullets, but by tempting the villain with Maaza, the hero wins over him. We believe the new campaign captures the thought of drama in a humorous and quirky manner.