PK Business and Reviews updates #2 - becomes the highest grosser of BW - Page 14

Rajkumar Hirani's PK released with much fanfare last week and garnered a superlative response at the ticket window. After a fabulous first weekend and first week across the country, the film is all geared up to rule box-office counters for the next two weeks as well. Considering its spectacular performance at the box office, the movie is poised to set a new benchmark - a magical Rs 300 crore plus as lifetime collections. With a star cast that includes Aamir Khan and Anushka Sharma, expectations are soaring even as the film enters its second week. Distributors believe that 2014 will close on a spectacular note, thanks to PK. Over to them:

Rajesh Thadani of Multimedia Combines, Mumbai

PK received an outstanding response from the audience and undoubtedly it will be the highest grosser of all time. The film has a beautiful mix of emotions and delivers a message that has touched the heart. It is a very real possibility that the film will open the innings of a new Rs 300-crore club. Aamir Khan has once again given his fans a film that they will cherish for years to come.

Sanjay Ghai of Mukta Arts, Delhi-UP

This year, it is not a festive season' but PK season' as the movie-going audience is celebrating Christmas and New Year as well as the release of PK. The film has touched the masses and classes alike, which not many films can do. A complete family entertainer, PK caters to all age groups, which I believe is the USP of this Raju Hirani magnum opus. The film will earn over Rs 300 crore NBOC next week.

Surendra Saluja of Lakshya Movies, East Punjab

PK is one of the rarest and finest gems that our industry has produced. It has the right mix of ingredients to charm the audience. The film will enjoy a smooth run for the next two weeks as there is no other film set to release. The fact that Raju Hirani and Aamir Khan have together captivated the audience before will make sure their fans will catch this film too. PK will be the first Hindi film to hit the Rs 300-crore mark, a record that will stand for a very long time.

Gaurrav Gaur of O'Real Imaginations, Rajasthan

PK has emerged as one of the strongest films of 2014, and as we enter the New Year, it will continue to rule the box office. The film is a sure-shot Rs 300-crore film. In Rajasthan, the response has been phenomenal and the same can be said of the all-India response. Aamir Khan and Rajkumar Hirani have won over the audience and tradewallahs alike.

Debashish Dey of Aum Moviez, West Bengal

Huge' can best describe how the film's response has been at box-office counters, and it will only get bigger and better. My gut tells me that PK will cross Rs 300 crore next week. When the film enters its third week, it will still be earning more than many films earn in their first week of release. PK has an open window ahead as there is no big film releasing during the coming week. Aamir Khan sure knows how and what to serve his audience and, each time, he gives them a zara hatke film to enjoy.

Sarang Chandak of Shri Rang Films, CP

PK has enjoyed a splendid first week and as it enters its second week, the film has high expectations attached to it. After drawing such an overwhelming response from the audience, we expect the film to collect over Rs 300 crore as its lifetime NBOC. Aamir Khan knows how to captivate his audience and Rajkumar Hirani knows what his audience wants and expects of him.

Rakesh Singh of Maa Sona Films, Bihar

This film will touch Rs 300 crore, lifetime. The movie has a certain kind of charm that has hooked its audience. It saw a spectacular weekend and the week too was consistently good. The second week too opened on a fabulous note and this response will sustain during the next few weeks as well.

BH Basha of Bahar Enterprises, Mysore

PK enjoyed a fantastic week-one run all-India as well as in Mysore, and we expect a similar response during the next two weeks. It is likely that the film will reel in more than Rs 300 crore, lifetime collections, at the box office. The film has a very different approach, which is new for our Hindi film audience. Aamir Khan in and asPK has outdone himself!