Bang Bang promotion anew trend or asuicidal attempt ??

We are in an era where film's
business can reach a monumental
height by only depending on its
promotional activities. Tacky trailer,
soothing song promo, city tour have
become quite obvious for a big budget
films to score. Big star or Starlet none
wants to get lagging in this
department. Each and every record
breaking film is piggy backing on it.
This year we found Ek Villain, Mary
Kom, Finding Fanny etc films are
extremely well promoted and
performing good at box office. Happy
New Year and PK are also in the same
track. It's clear that if a film has to
open big its promotion should be top
notch.
2nd October of 2014 looks interesting
for movie lovers as two of this year's
most anticipating movies are clashing
on that day. One is Fox Star Studio's
Hrithik Roshan and Katrina Kaif
starrer Bang Bang and another is Utv
Film's Shahid Kapoor and Shraddha
Kapoor starrer Haider. There had been
always big advantages of Haider when
the clash was announced. Firstly
India's top production house Utv is
producing it. Utv did masters in
promoting films rightly. Secondly Utv
also had this year's biggest
blockbuster Kick and also producing
PK so they had an alluring deal with
distributors and exhibitors. The
exhibitors and distributors were
satisfied with deal as the situation
was win-win for both parties. On the
other hand Fox had disastrous
Humshakals and a good Finding Fanny
but their biggest bet had always been
Bang Bang. When the first teaser of
Bang Bang released the anticipation
for the film looms higher. Public went
gaga seeing Hrithik Katrina in the film.
Fox was also got satisfied, they didnot
go further and after fifteen days the
buzz died out. Then they released Tu
Meri, the first song people started
dancing again. The songs topped the
chart and all goes well. Few days
later Fox released the second song of
the filmed named Meherbaan and the
song received extremelly well but a
new film with quite higher buzz
started gobbling the market. Now Fox
lost their track and yet to find the way
to promote it aggresively. They might
do that but Bang Bang has only two
weeks. Is this marketting strategy
justified? The question arises.
1. In 2012 Ek Tha Tiger and last year
Dhoom3 did not reveal much of their
film parts as it makes people more
curious. People went in the theater to
see the film after their half fulfilled
desire made by the teasers. Bang
Bang makers may go this way but they
must know both the films were from
YRF. Their promotion and Digital film
releases became a phenomena. For
Dhoom3 it was easy for them because
Dhoom is India's biggest brand. If Fox
thought after getting the tremendous
responses from public for teasers,
songs they shall do the same of
Dhoom 3 they might get a big bummer.
2. These days when a shop's hoarding
is decorated with new styles, the trade
cries of street food sellers became
louder the decision by Fox for Bang
Bang looks dull. Fox is clashing, Bang
Bang budget is higher and with clash
and the big budget the effort for less
promoting looks no sense. If Fox tries
to start it from today the film can't
reach the anticipated buzz level
because the buzz level is occupied by
another big film. So the film which can
be a threat to all big grossers had
been killed with amateurish hands. TV
promos of Bang Bang are less frequent
too.
These two points clearly indicating
that Bang Bang can't do big with
promotions. It is totally dependent on
Hrithik's and Katrina's star power. In
metro cities it will do big but in small
cities it has a pale chance only. I hope
it does well on box office but looks
tough. Now it is upto audience to show
whether this non promoting
promotions worked or not.

Is it an article? Its so badly written. 😆

I don't know. Ask someone else plz

promotions are bad
meharbaan and trailers are not out on tv.
only tu meri song.
in contrast , haider has more promos and song playing on tv.

RockChicGirl

Originally posted by: ShylockHolmes

promotions are bad
meharbaan and trailers are not out on tv.
only tu meri song.
in contrast , haider has more promos and song playing on tv.

Seriously, who has written this article? Its badly worded.

Tu Meri & Meherban song are aired every min on music channels & wait there will be some dance no. filmed on Katrina too. The movie will do well.

Man who wrote this article. Needs to go back to school. Terrible grammar, tense and use of words.

On the promotion tactic, Fox hi jaane.They've invested their money, maybe they feel like not promoting it? Not like it'll affect HR or Kat, they haven't put their money into this movie right. If they had, they'd probably go mad with promotions the way SRK and Aamir do.

Bang Bang, naam hi kaafi hain😆