Mohenjo-Daro Updates-Thread closed - Page 77

Fresh and untouched - the next track from #MohenjoDaro! Song out today. Stay tuned. #Sarsariya

@iHrithik in #mohenjodaro

It takes two to tango, but that is hardly the case when two much-anticipated films declare war on each other at the box office. With just three weeks to go for the Independence Day clash between Hrithik Roshan's 'Mohenjo Daro' and Akshay Kumar's 'Rustom', both camps are going the whole hog to generate maximum publicity for their film. After all, trade buzz will determine which of the two secures more screens and shows.

A well-placed industry source says, "'Rustom' makers are mainly targeting the multiplex audience while the 'Mohenjo Daro' team is aiming for a wider release. Though the former has generated more curiosity, it will probably settle for 2,000-2,500 screens. Hrithik's film is likely to get 300-400 more screens."

'Rustom' is a romantic thriller, loosely based on the infamous 1959 incident when Naval commander KM Nanavati was tried for shooting his wife's paramour in a fit of rage when he caught them together. This is director Neeraj Pandey and Akshay's third collaboration after 'Special 26' (2013) and 'Baby' (2015), with production cost pegged at around Rs 45 crore. Akshay has been paired opposite Ileana D'Cruz.

'Mohenjo Daro' is Hrithik's second film with his Jodhaa Akbar director, Ashutosh Gowariker; the epic adventure-romance is set in 2600 BC in that ancient city of the Indus Valley Civilisation era. This one is reportedly made on a budget of Rs 100 crore. Hrithik will romance newcomer Pooja Hedge. Trade analyst Girish Wankhede feels this isn't a regular clash between two big films toplined by big names.

"This is an extension of regular clashes of blockbusters fighting for screen space during festivals and holidays. The I-Day weekend offers a window for a blockbuster release, and both have great potential. It will be somewhat like the way screens were divided between 'Dilwale' and 'Bajirao Mastani' last December. The bigger, more popular film will fetch around 300 screens more than the other. That means one of them will get around 2,000 screens and the other, 2,300-2400. 'Rustom' looks more promising and appropriate to generate bigger revenue," he explains.

Exhibitor Akshaye Rathi believes both films have the scope to mint good money at the box office: "While the clout and exhibitor relations of Disney [studio backing 'Mohenjo Daro'] cannot be undermined, the merit of Rustom's promos will ensure that both films get adequate screen space."