Real reason why Ekta backed off from Eid release

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@TheRowdiest

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Posted: 12 years ago

I just felt it deserved a separate Topic 😉

Originally posted by: MrsMalhotra
The real reason why Ekta backed off from Eid release
Upala KBR
It is well known that Karan Johar is Ekta Kapoor's well-wisher and a close friend. So it comes as no surprise that he was the motivating factor behind her decision to postpone Once Upon A Time In Mumbaai Again to August 15 from an Eid release. The film stars Akshay Kumar and Sonakshi Sinha and is directed by Milan Luthria.

Says a source, "Last week Shah Rukh called up Jeetendra, and requested him to postpone the release of OUATIMA as it was clashing with his own production Chennai Express. He told Jeetu that the film would eat into each others business and benefit none. So Jeetuji promised SRK that they would postpone their release. It was a purely a business decision, Ekta herself was still was not convinced about it, or happy about the decision. She felt it was unfair to ask her to back out when she was the first one to announce her film on that date when she learnt that Salman Khan would not be releasing his film on Eid day. She was hesitant to back-off and finally it was her close buddy Karan Johar who made her see reason."

It was the filmmaker's late night-visit to Ekta's office on Tuesday that finally changed her mind. "Karan has always been Ekta's genuine well-wisher and didn't want her film to suffer in any way. He told her not to be foolish and make the mistake of releasing her film on the same day. It was an emotionally tough decision for Ekta but she finally accepted the fact that business-wise it was a more practical decision to postpone OUATIMA and release it on August 15."