The top beverages maker will take its Rs8 price point for Coke national, introduce 400-ml PET bottles, increase distribution with a focus on small towns and launch a new campaign with hit film 'Student of the Year' actors Alia Bhatt, Varun Dhawan and Siddharth Malhotra during the IPL season, company officials said.
http://articles.economictimes.indiatimes.com/2013-03-20/news/37872478_1_coca-cola-india-anupama-ahluwalia-cola-segment
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