Posted:
I remember Mausam was hyped as the biggest love saga. People were very excited to watch it especially because of the fact that Pankaj Kapur was directing it. But what happened? It fell flat in its face...reviews were awful, BO collection was twice as bad.
More recently, Heroine met with the same fate. Kareena and Madhur hyped it to the max. Kareena went around saying it was her Madhur's best work (yea right!) till date, Madhur happily agreed. What happened? Fell flat on its face. It too was ripped apart by all and sundry for this its screen play.
Now Jab tak hain jaan seems to be veering towards the same direction as well. It was hyped up as this last epic love saga by Yash Chopra and all that jazz. The result isn't as optimistic. I haven't watched it nor have I kept myself abreast with what's going on at BS or at the theaters. But all I see is people ripping the script apart to pieces...critics' reviews are not as favorable either. Not sure what the BO status is.
But really...why make your film a hype-fest of epic proportions when you most likely know that the product is flawed on so many levels?At the same time, there are films that aren't hyped up at all yet they do surprisingly well. The blatant pretentiousness needs to go. Let the film speak for itself.
So is overkill of film promotions akin to digging your own grave these days?
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