A-list actresses now call the shots in Bollywood!

A-list actresses now call the shots in Bollywood

(L-R) Deepika Padukone, Vidya Balan, Kareena Kapoor

Close on the heels of buzz that actor Kareena Kapoor will apparently be taking a cut from the profits of her film Heroine, comes news that actor Deepika Padukone has put forth her own set of conditions to return to Race 2, that apparently also includes having a say in the film's release date. But these two are not the only ones.

An increasing number of the industry's power-puff girls (read: A list heroines) are now asserting their star power, be it demanding higher remuneration or adjustment of dates or flaunting brand magic.

Trade analysts too agree, though they insist that it is true only in the case of the top-most rung. "Much has to do with the fact that most of these top heroines today are not only props in films, but are actually a huge factor when it comes to selling the films and the industry is accepting it too," they say.

"A film with Deepika in it or a Kareena or Katrina Kaif or even Priyanka Chopra is more likely to fetch a higher price, than a film without them. And it's not a few lakhs we are looking at, but several crores," reveals an industry insider. Trade analyst Komal Nahta adds that what has helped is the fact that several of the recent films were heroine-centric and so are the ones coming up.

"Be it in brand endorsements or plum film projects, the heroines are catching up with the heroes more than ever before and this puts them in a better position to bargain or negotiate deals," explains Nahta.

"Also the current crop of actresses is far more financially secure and they need not pander to the whims and fancies of filmmakers or heroes like their counterparts would sometimes have to in the past. So they don't mind dictating their terms in some cases, though the industry still remains a hero-driven one," adds a veteran filmmaker.

Nahta however insists that there's no one cause to trigger this. "There are better scripts for heroines today, more scope for them to perform too. Besides, though the film still sells on the name of the hero, the heroine does make an impact too. Vidya Balan's The Dirty Picture has been a big game changer in many ways when it comes to opening more avenues for heroine-driven projects," informs Nahta.

"The industry has always been very partial when it comes to favouring the heroes. But time and again there have been talented actresses like Sridevi or Kajol, who've managed to have filmmakers acknowledge their star status, so it's only a matter of having the talent and enough success to give you the confidence to show who's the real star," quips a top actress.

Source: DNAIndia.
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Good... It was high time...👍🏼

Dp is including herself with KK,kat ,vidya and pc???woah that is a first!!

Dp is part of the highest paid actresses so that's why she's included so happy for her since she's newbie compared to the actresses listed

In the past too i have seen DP's name mentioned as an A lister along with Kareena, Kat and PC... Compared to Sonam and Anushka she is definitely rated higher...

yes dp was included the A list on 2008, 2009, 2010 but she missed on 2011 since she didn't have hits that year

Originally posted by: Terenaina

yes dp was included the A list on 2008, 2009, 2010 butshe missedon 2011 since she didn't have hits that year

So, is 2012 gonna be the climax of her career? 😆😈

She is included in the group..maybe her Pr team works with everyone so its group thing going on...But what HIT she had in recent past?atleast anushka had BBB

dp gets paid the same amount as the actresses listed so I don't see the reason of her not included there

In bollywood, boxoffice hits matter...Anushka had BBB in 2010, Deepika had Housefull in 2010. In 2011, both of their films didn't quite work..but barring 2011, Deepik has had a hit every year. Anyways she's been placed among Kareena, PC since she entered, despite being much newer than them.