Post Game which director Abhinay Deo lost to the Box Office after its release last week, he has woken up to targeting and promoting his next, Delhi Belly, well in the market.
An Aamir Khan production, with Imran Khan in the lead, releasing on July 1st, the film is undergoing post-production polishing-up.
Youth being the primary movers and shakers of the film and now with F.A.L.T.U doing unexpectedly well at the BO, Aamir has invited music wiz-kid Ram Sampath to give a youthful sound to the film.
Apparently, after the frosty response to Game, Aamir had an emergency meeting with the film's team to figure out how the product can be targeted at the youth.
A source says, "Aamir is looking at marketing Delhi Belly in the same vein as Jaane Tu…Ya Jaane Na. Imran will be traveling widely to promote Delhi Belly.
Ram Sampath will compose a background score that will grab the attention of the below-20 market through the iPod."
Choosing not to weep over his loss in the Game that he played last week and concentrating more on Delhi Belly, Deo says, "Delhi Belly is youth-driven.
| Abhinay Deo |
Mr Bachchan too immediately agreed. I think his voiceover in Lagaan was lucky for the film. I'm sure it will prove lucky for Delhi Belly too."
Ye Hai Mohabbatein
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