I think the reason why BB has become WWE like scripted reality show is because of Banijay production taking over BB from Endemol. Also, I think the total budget has been reduced as well. There is no major physical task (they can conduct a task without Abdu and Sajid easily but they are not) or elimination this season probably because of the productions interference. Endemol, has never interfered excessively. The punishments and eliminations were stricter. Sometimes, it becomes EXTREMELY obvious how scripted the show has become. I remember people sitting in different rooms after some fight, but this season literally has people chilling/having fun after the fight ends and the channel telecasts it lol. The guests have reduced, the sponsors aren't much either. I remember S13,14,15 had more sponsorships overall. The TRPs are good (idk if they are inflated/bought) but there's no social media hype, which really doesn't make sense. The organic fan following minus the bots & PR all the contestants have is small.