BB is like play or I'll play dirty with you.

So Sumbul isn't a player but she is charging a high amount of money, they told her through Bhai that she needs to play, even brought her dad but like I said she isn't a player. So BB wale yeh hone nahi denge that they are paying so much money aur content na mile so they make the personal life of the player as content. They're doing everything to make content out of Sumbul and vasool the money they're paying.

They did the same thing with Rashmi. Rashmi wasn't a good player so they made content out of her personal life.

Agar Ankit Babu bhi 1.5lakh per episode lete to uska bhi aisehi content nikalte yeh log since he's not playing well. So he's spared for now.