Aamir & Sanjeed at drinks launch

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Xperience Xtreme Xcitement coz SJ XXX is here! That's what this big bash invited guests to do as it celebrated the launch of the energy drink SJ

Shah Rukh Khan and Sachin Joshi launch the drink

XXX.

And if it's about energy, who better than King Khan Shah Rukh Khan to formally launch the action-packed energising drink! He was present at this suburban five-star for his dear friend Sachin Joshi, Vice Chairman, Goa Trade and Technology India Pvt Ltd, talking about the drink and his soaring energy levels, both on and off the screen.

Needless to say, the night was about sheer raw energy, as the long trail of guests sipped their cans and got an extra dose of energy! Vidyut set the pace for the evening with his display of martial arts. Making adrenaline levels soar even higher was a spectacular fashion show choreographed by Achla Sachdev with breathtaking designs by Gavin Miguel. Three beautifully choreographed sequences representing Xperience, Xtreme and Xcitement, the core attributes of the brand, saw models including Kavita Kharayat, Diandra Soares, Pia and Binal Trivedi and Deepti Gujral walk the ramp. From fancy helmets to beach wear to leather, it was all happening on the catwalk in true XXX style. And last but not the least, there was hunk Yuvraj Singh in the audience! Baba Siddiqui, Nawab Malik, Milind Gunaji, Kunal Kemmu, Kiran Shantaram, Aryan Vaid, Kamlesh and Kaushika Hemdev, Aamir Ali and Sanjeeda Shaikh... the evening was bursting with energy. The drink of the new generation has well and truly arrived!