Monday - May 18, 2009
Tushar Patel - Televisionpoint.com | Ahmedabad
May 15 was the International Day of Families. Televisionpoint.com spoked to some producers and television viewers in the Ahmedabad city to find out whether the great Gujarati family shown on the small screen is representative of the real one or not.
Over the last couple of years, the boisterous Punjabi family was replaced on the television by the often humorous and affable Gujarati one. This meant that for millions of viewers, words like 'Kem cho,' 'dhokla,' 'thepla' and 'khakra,' became a part of their lives and vocabulary. So did a variety of lovable characters that portrayed the Gujarati joint family.
Indian television shows like Burey Bhi Hum Bhale Bhi Hum, Taarak Mehta Ka Oolta Chasma, Hamari Devrani, Shree and Bandini are some of the recent shows on television, which have also taken the Gujarati family at the centre of their focus.
Producer JD Majethia says that the audience always wants to see things larger than life on screen. However, the big question is whether Gujarati's find the portrayal of their culture accurate and realistic in the myriad shows that one finds on telly.
"We can't make our characters wear simple clothes because if we did so then people won't be attracted to our shows - glamour sells and we have to make some modifications accordingly. Now we are also showing nuclear families and working women in our shows and that is a reflection of the changes happening in Gujarati families," says Majethia.
Brand marketer Alka Patel, who watches some of these soaps says, "I feel that some things that are shown in these shows are real or at least portrayed realistically. Some parts of the Gujarati culture are represented in a very accurate manner, however, a little bit of exaggeration and melodrama does creep in."
While on the other hand theatre artist Aditi Desai feels that these shows have a 'made up' quality to them. "People need to study the history of the state, the culture and the language. More research is needed."
Aditi also says that the portrayal of both men and women is often cliched, "Women are shown fighting and scheming while the men come across as insensitive. Can this be representative of any community or culture ?"
Author Kajal Oza feels that these shows are not based on adequate research. "Why are the women always fighting ? And there's so much of negativity and hatred among family members. This is not a fair portrayal of the Gujarati culture."
Media planner Geeta Sarin says, " I don't think anyone in real life behaves the way these people do in these shows. These serials don't portray Gujarati culture in a realistic or researched way."
Director Shobna Desai begs to differ and says, "In terms of clothes that our characters wear on screen, most women from affluent Gujarati families wear such clothes. Gujaratis are food lovers and always eat their meals together and that is something that is regularly seen in TV shows. At times, we also make our characters talk in a Gujarati accented Hindi to give it a realistic touch."