Godrej launches the all new godrej expert Advanced

MUMBAI: Hair colour brand Godrej Expert has released a new television commercial (TVC ) for its gel based powder hair colour Godrej Expert Advanced. The commercial has been conceptualised by Creativeland Asia.

The new TVC features television actor Ram Kapoor and Vidya Malavde of the Chak de India! fame playing a middle aged couple. Malavde gifts Kapoor a Godrej Expert Advanced for his birthday. He is shown to be in constant worry of his ever increasing grey hair which makes him feel old. The TVC shows how his wife convinces him to try the brand out resulting in Kapoor feeling younger and happier.

The Kapoor and Malavde TVC will be shown in the North, West, and East markets while for the South the same advertisement features Arjun Sarja and Devayani.

Godrej chief operating officer, sales and marketing & SAARC Sunil Kataria said, "A lot of first time users of hair colours exhibit an extremely apparent state of inertia caused by lack of awareness or just by the fear of colouring ones hair. This issue has been brilliantly addressed through the TVC, where a reasonably concerned husband gets convinced by his wife to try colouring his hair. It is an extremely relatable TVC, showcasing a relationship between couples and how one influences the other to use Godrej Expert Advanced."

With this new television commercial, the brand intends to make itself the relevant product in the eyes of the first-timers. while remaining compelling for the current users and competition users.