TOI: Sex doesnt always sell

Television recently saw one of its boldest scenes... Ram Kapoor and Sakshi Tanwarindulging in some passionate love-making scenes in Sony's Bade Acche Lagte Hain. Balaji, the production house, and the channel expected the television rating points (TRPs) to shoot up in a big way.

Also, because the week before that the ratings had gone up owing to the hype. But guess what? The TRPs, in the week when the bold scenes were aired, took a dip. That came as a blow to the creative team that was expecting a jump (from 3.5 to a minimum 4.5) in the ratings. So what went wrong with the track? "Viewers liked the little romantic things between Ram and Sakshi, but they didn't quite like the very bold scenes," says a telly analyst adding, "These scenes are nice to watch when picturised on a young, hot couple. Sakshi-Ram didn't fit the bill." Well, there's a point here because the fact is that consummation scenes have always worked for TV serials and boosted a show's ratings, be it in the case of Pratigya, Rang Badalti Odhani etc. This is the first time that the ratings dropped.

http://timesofindia.indiatimes.com/entertainment/tv/Sex-doesnt-always-sell/articleshow/12412460.cms