Shaadi No 1 on TV

Zayed Khan and Fardeen Khan with Esha Deol

The popular satire, Baa Bahu Aur Baby which is aired on Star Plus on weekends, will have a guest appearance by Fardeen Khan and Ayesha Takia in the episode on October 28 and Zayed Khan and Esha Deol on the following night.

Star's head honcho Samir Nair explains, "These film-TV tie-ups are new to us. But they have proved immensely successful. During the release of Viruddh, we undertook the Adarsh Jodi contest. Now, for Shaadi No 1 we've each of the film's star pairs appearing on Baa Bahu Aur Baby one after the other. So, it's mutually beneficial for us and the film."

More and more film productions are opting for this unique way of promoting their movies. Rakesh Roshan has already tied up with Star for a series of promotional gambits for his forthcoming film Krrish.

Samir Nair promises, "We've big things lined up during the release of Krrish. Hrithik fans are in for a surprise."