Zee TV replaces ’Astitva’ with ’Kasamh Se

(10 January 2006 2:50 pm)

MUMBAI: Zee TV has kicked off 2006 with a new launch in its prime time line up. The channel will premiere a Balaji production Kasamh Se on 16 January.

Kasamh Se, a daily, replaces one of the top rated soaps in Zee TV's history, Astitva Ek Prem Kahani in the 9 pm slot.

Speaking on the launch, Zee TV creative head Vivek Behl says, "Kasamh Se is not your typical soap factory product. It is being given a special treatment; one that will go well with the loyal Zee TV viewers. We are bringing in the new serial at 9 pm, a slot that so far has enjoyed steadfast viewer ship".

Adds Ekta Kapoor, "I believe in 'creating' audiences and then maintaining them through the finer details of a relationship. The story line of this particular sequence is very powerful. After a long time I am creating a young protagonist who will be on center-stage and will take the audience on a journey that involves just the right proportion of youthfulness, drama, romance, friendship and sibling bonding."

Kasamh Se is an epic tale of three sisters, completely different in their outlook towards life but tied together by a bond of trust and sisterhood. Balaji Productions had returned to the Zee stable with the second season of the popular sitcom Hum Paanch at the fag end of 2005.