Sarah Salvadore I TNN
If the past few months on TV have taught us anything, it's the fact that there are no permanent goodbyes. Though many shows shut shop early, they were given a new lease of life only to be brought back in an all-new avatar. So, the iconic "Hum Log" made a comeback as "Hum", the jodi of Karan Kundra and Kritika Kamra paired up again for "Kitani Mohabbat Hai — Season 2" and talks are on to bring back "Choti Bahu" as well as "Banoo Main Teri Dulhan" in a new avatar to salvage the sagging TRPs. Though the reality show rage in the country is yet to die, avid TV watchers still swear by the good old soap operas. While the new crop of shows fail to retain the attention of the audience for a longer period of time, the older ones seem to be finding favour among the audience once again.
Explaining the phenomenon, producer Rajan Shahi says, "These days it's difficult to hold the audience's attention for a long time. If the show is not good, they reject it immediately. The recall value, too, has gone down drastically. Most of them seem like beenthere-done-that types. Hence the shows that go off air find favour with the audience." Producer Sudhir Sharma voices a similar opinion. "You need to be on your feet constantly with fresh ideas, twists, etc. to keep the audience glued. The moment you falter, it's over." His shows "12/24 Karol Bagh" wrapped up recently while "Miley Jab Hum Tum" created a furore amongst fans when a popular character, Nupur played by Rati Pandey, was bumped off the show. Though the show was revamped with new characters and brought back in a new season, it didn't work.
The concept of a new season, though not new, has found favour only now. Earlier when "Baa Bahoo Aur Baby" came back with a second season, it didn't find many takers. "The audience needs to re-connect with the show and characters if the show is off-air for long. Then there is also the relevance factor – how relevant is the story now as compared to when it was aired earlier," says Rajesh Kumar.
Shahi says that that one of the challenges of making a comeback is the relevance factor. "The maker has to keep the USP of the show intact. If that means retaining the central characters and changing the others, then so be it. While keeping the story relevant to the current times, the makers have to add freshness. It's tough," explains Shahi. Ask them which show they'd like to see make a comeback and they don't bat an eyelid before saying, ""Sarabhai Vs Sarabhai"," says Rakesh who played the character of Rosesh in the show. "It has to be "Bidaai"," says Rajan, adding, "We pulled the plug on "Bidaai" before viewers rejected it. Hence, the recall value is high."