Varun Dhawan and Kiara Advani's 'Jug Jug Jeeyo' will not release on a digital platform

Bollywood actor Varun Dhawan returns to the big screen this year with the Raj Mehta directed, Jug Jugg Jeeyo. The actor is paired alongside Kiara Advani in the family dramedy, which also features Anil Kapoor and Neetu Singh in leads. 

There was a buzz in the industry recently with the reports suggesting an OTT platform has made an offer of Rs 100 crore to the makers of Jug Jugg Jeeyo for a direct to digital premiere, however, the team decided to hold back on the family dramedy for a theatrical release.

According to latest reports, the idea was to entertain the audience and transport them to the colourful world of big fat Indian weddings yet again on the big screen. 

In an exclusive chat with a leading news portal, when Apoorva Mehta, the CEO of Dharma Productions, was asked to comment on the idea of holding back on a film like Jug Jugg Jeeyo, he said making films for theaters is something that Dharma has always done.

He elaborated saying,

“We have two companies, Dharma and Dharmatic. For Dharma, theatrical films are the cornerstone of our business and making films for theatres is something that Dharma has always done and will continue to do so. Dharmatic on the other hand is a company that focuses on making content for the digital platform.”

Also, the Judwaa 2 actor and Kiara would be sharing the screen space for the first time.

Meanwhile, Jug Jugg Jeeyo is gearing up for a theatrical release on June 24, 2022. It marks the return of Raj Mehta to direction after the 2019 comic caper, Good Newwz, fronted by Akshay Kumar, Kareena Kapoor with Diljit Dosanjh and Kiara Advani.