UTV Bindass in sync with its strategy of always providing its viewers something innovative and unique brings together a first-of-its-kind reality vignette in association with Cafe Coffee Day. Christened as "Bindass Reality Table", the vignette will feature lively encounters and promises to be packed with loads of madness, entertainment and fun.
The reality series will have a Reality Booth in the form of a 24-hour camera placed at a Cafe Coffee Day outlet where people from all over Mumbai can walk in and do their own thing - share their innermost desires, their fantasies, hidden or unhidden talents or skills, knowledge, an interesting story or incidence, tips or news, or a message to someone in front of the camera. Basically, they have to "expresso" themselves, as the tag line of the programme suggests! This is a platform to unleash the real you, where you can say & do whatever you desire to… Nobody is judging you, nobody is correcting you, nobody is instructing you and nobody is guiding you. You have to be simply you. Be entertaining…Be innovative…. 'Be Bindass'.
The best of the lot will then be aired on UTV Bindass giving people a once-in-a-lifetime opportunity to get some instant attention…
According to Ashok Cherian, Business Head, UTV Bindass said, "This tie up with Cafe Coffee Day intends to make a consumer's interaction with the brand as interesting as possible through the use of innovative ambient media. It has all the right ingredients to create a consumer connect with the audiences thereby strengthening our core brand proposition."
Added Bidisha Nagaraj, President, Marketing, Cafe Coffee Day "Cafe Coffee Day is a social hub where consumers indulge in self expression .We are always looking for opportunities to offer our consumers a new experience over a cup of coffee . I'm sure this association of the two like minded brands will excite our customers and reiterate our shared commitment to them".
The marketing campaign rolled out from February 16th, 2009 will encompass on-air promotions, radio promotions, print ads, TV campaign and on ground promotion across 200 Cafe Coffee Day joints in 25 cities.
Catch the action of Reality Table only on UTV Bindass, Feb 16th onwards at 7:30 p.m.!!!