Star Network has already announced its third season of 'Nach Baliye' from Friday, September 21st. Sony Entertainment Television (SET) announces season two of 'Jhalak Dikhhla Jaa' - also from Friday, but a week later, starting from September 28th.
So, what's the difference between the two shows? The first features a dance competition between 10 celebrity couples; the other features 12 individual celebrities dancing with their choreographers.
If this doesn't create enough of a dilemma for viewers, there's the question of timing. 'Nach...' will air for an hour from 8 p.m, every Friday. 'Jhalak...' will be on air for an hour from 9 p.m, every Friday.
Now, here's the twist in the tale: 'Jhalak...' will feature Mir Ranjan Negi, the former Indian hockey goalkeeper who served as the inspiration for Shah Rukh Khan-starrer 'Chak de India'.
But the big question is: How many viewers have the time and energy to watch two almost-similar shows for a full two hours? This being the case, what happens to the TRPs?
Apart from Negi, the other 11 participants in 'Jhalak...' are Mini Mathur, Mika Singh, Sandhya Mridul, Cyrus Brocha, Ronit Roy, Sudha Chandran, Sonali Kulkarni, Aadesh Shrivastav, Tapur Chatterjee and Jay Banushali.
Apart from Indian dances, they would also be performing salsa, jazz, samba, jive and hip-hop numbers.
Mona 'Jassi...' Singh, the winner of season one of 'Jhalak...', and TV actor Rohit Roy will anchor the show.'I am really excited and happy that I am getting a chance to host a show which gave me so much confidence and helped me in enhancing my dancing skills,', Mona said at a press conference Thursday to announce the show. She was equally upbeat about the future.
'I don't want to get into daily soaps so I am looking forward to acting in some movies. Apart from that I would be hosting (makeover show) 'Naya Roop Nayi Zindagi', and some reality shows,' she added.
The judges for the season two of 'Jhalak...' are electrifying dancer and actor Urmila Matondkar, 'Jumping Jack' Jeetendra and Shiamak Davar, who pioneered a popular chain of nationwide dance academies.
The show would run for 14 weeks.
'Season one was a big success. A lot of Indian viewers liked it and appreciated the work of the celebrities who were not known for their dance prowess,' said Albert Almeida, SET's executive vice president and business head. 'This response made us launch season two of the show. This time the show will be bigger and better,' he added.