On this significant occasion, Uday Shankar, CEO Star India Pvt. Ltd said, "It gives me pleasure to announce the refreshed brand for our flagship channel. India has always been a land of new thinking so we drive to revive the convention through refreshed brand promise 'Rishta Wahi, Soch Nayi' (old relationship, new thinking). We are committed to entertain our viewers with content that propels them in a new direction."
The new logo ruby star which beckons viewers to enter the crystal world of Star Plus is scheduled to debut on June 13th with the Star Parivar Awards 2010.
Author & Reporter: Pooja Shenoy.