SRK goes the Belomonte way !!

While Salman Khan was off doing Mayur Suitings and Big B happily endorsed the Reid & Taylor clothes line, S.Kumars Nationwide Limited (SKNL)'s roped in the Baadshah Khan to endorse their new brand, Belmonte. They couldn't have asked for a better endorser, for Shahrukh is not only a trend setter by choice, but also a fashion icon whose looked up to by a lot of youngsters and adults alike. Therefore, SRK will definitely send out a mass appeal for all the customers and also give tough competition to all the other brands. 

Well, we have never known SRK to take things lightly and he definitely oozes charm and glamour in every single one of his avatars in the photo-shoot. Belmonte, you couldn't have asked for  a better opener!!