Sanjay Dutt appointed as the brand ambassador for Arunachal Pradesh

The state of Arunachal Pradesh recently marked its golden jubilee of naming the state and as it completes 50 years, the state government has signed on Sanjay Dutt as the state's brand ambassador. Award-winning filmmaker Rahul Mittra has also been appointed as the brand advisor. Chief Minister Pema Khandu and Assembly Speaker Pasang Sona Dorjee announced the new appointees while addressing a huge turnout, in the presence of both Sanjay and Rahul who arrived from Mumbai by a chartered flight to Dibrugarh and then by helicopter to the picturesque valley of Mechuka on Monday afternoon.

According to ETimes, a media campaign conceptualised and executed by Rahul Mittra Films, and shot by ad-filmmaker and drummer Pentagram Shiraz Bhattacharya was also unveiled on the occasion. It features Sanjay as a youth icon, nature lover, de-addiction proponent, and an ever-evolving individual catering to the niche target audience for Arunachal tourism. In addition to the promotional films, the actor will also engage with the local youth on a series of initiatives on substance abuse and other key issues that cause concern in the state, as a part of his duties as an ambassador.

Filming on a large scale is taking place at picturesque Arunachal locations of Ziro village, Pakke valley, Dambuk, Namsai, Parshuram Kund, Pasighat, Mechuka, and Tawang. The month-long celebrations will commence at Ziro on January 20, 2022 as it was there that Arunachal Pradesh got its name and Union Territory status in 1972. The closing ceremony will be held in the capital city of Itanagar on the occasion of Statehood Day on February 20, 2022.