Russians yearn for Bolly hits

Russians have been hooked to Indian cinema since the era of Raj Kapoor.

Russians have been hooked to Indian cinema since the era of Raj Kapoor. But there was a time when Bollywood was displaced by Hollywood. Now, the country's affair with Hindi films continues with a renewed interest amongst Russian youngsters to see current blockbusters.

As of now, a weeklong festival of Indian golden oldies will rekindle the romance. In other times, there is India TV, a channel aired in regions of Russia and CIS that features Bollywood. Hope our Bollywood producers get sensible soo enough to tap the Russian market.

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