Priyanka named as global brand ambassador of Nirav Modi jewels

The luxury diamond jeweller Nirav Modi has appointed Priyanka Chopra as its global ambassador. The brand will soon announce its first campaign with the actress.

Hailed as India's global ambassador to the world, Priyanka has not only made her mark in Bollywood but also got international acclaim with TV show "Quantico" and a main role in "Baywatch".

Her new role as an ambassador excites her equally.

"My association with Nirav Modi is like a meeting of minds in many ways. We are both fiercely proud of our heritage and are united by the idea of bringing a modern India to the global forefront. His jewels are one of a kind and effortless, with an understated elegance," the actress said in a statement.

"I have worn the brand on many occasions and have always been impressed with the exquisite designs, the finesse, the clarity and femininity of the jewels. I'm looking forward to a wonderful association," she added.

Founder and Creative Director Nirav Modi said: "Priyanka embodies all the symbols of modern India while paving her own path, which also represents the ethos of our brand."

"She strives to not only achieve, but also master, the unexpected, unheard of. She is unconventional and dazzles her audience with her unique style. There is perfection in every aspect of her work -- an inspirational icon, she shares a distinct spirit similar to NIRAV MODI - taking Indian excellence to the international stage," said Modi.