Joined by all STAR Plus protagonists and 500 women supporters in a HUMAN CHAIN at Nariman point, Mumbai
With the number of cases of crimes and injustice against women rising day by day, it was time to pledge social support and stand in unison against it! STAR Plus' newest protagonist Pratigya took this lead and gathered support from hundreds of women who joined in a Human Chain organized at Nariman point as a part of STAR Plus' 'Meri Pratigya' campaign. This Human chain also attracted protagonists from STAR Parivaar who stood together and pledged their support against disrespect and mistreatment met with women.
With an aim to take entertainment beyond television and impact people's lives, the channel launched a large scale consumer connect campaign called 'Meri Pratigya'. The first leg of this campaign flagged-off today with a Human Chain at Nariman Point, Mumbai, which had close to 500 women joining hands and supporting the movement. This Human chain led by Pratigya (Puja Gaur) gained support from all the leading ladies of the Star Parivaar like Parul Chauhan (Ragini of Sapna Babul Ka…Bidaai), Neha Saxena and Zalak Desai (Dhani and Sarla of Sajan Ghar Jana Hai), Krishna Gokani (Bhakti of Hamari Devrani), Shivshakti (Bebo of Sabki Laadli Bebo), Additi Gupta (Kis Desh Mein Hai Meraa Dil) in her endeavor to spread the message to fight back against disrespect towards women.
Commenting on this unique initiative, Anupam Vasudev, EVP, Marketing, STAR India Pvt Ltd, said, "Through Meri Pratigya campaign, we plan to reach out to our audiences & increase engagement with the show. Creating footprint in most of our Hindi speaking markets, the campaign will focus on finding real life stories and honoring the victor- it will honor heroes in everyday lives."
This activity was STAR Plus' first step in gathering support for Pratigya's fight against disrespect and mistreatment against women in everyday life. After Mumbai, this human chain will be replicated in places like Lucknow, Ahmedabad, Indore etc. The 'Meri Pratigya' campaign will reach out to women across the country asking them to share real life stories where they experienced disrespect at home, workplace or in public. The footprint of this campaign will extend to colleges, market-places and women's hostels across India. This initiative will involve sign-up campaigns, counseling workshops, which will be carried out in partnerships with NGOs against women disrespect.
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