Hindi Tv

Pratigya on a Human Chain at Nariman Point...

Star Plus' new protagonist Pratigya gathers support in her fight against disrespect...

Published: Thursday,Dec 24, 2009 17:38 PM GMT-07:00
facebook twitter whatsapp

Joined by all STAR Plus protagonists and 500 women supporters in a HUMAN CHAIN at Nariman point, Mumbai

Pratigya on a Human Chain at Nariman Point...
Most people just watch what's happening, some just bear with it, many grumble about it but only the strong-willed make sure they raise their voices against disrespect!

With the number of cases of crimes and injustice against women rising day by day, it was time to pledge social support and stand in unison against it! STAR Plus' newest protagonist Pratigya took this lead and gathered support from hundreds of women who joined in a Human Chain organized at Nariman point as a part of STAR Plus' 'Meri Pratigya' campaign. This Human chain also attracted protagonists from STAR Parivaar who stood together and pledged their support against disrespect and mistreatment met with women.  

With an aim to take entertainment beyond television and impact people's lives, the channel launched a large scale consumer connect campaign called 'Meri Pratigya'. The first leg of this campaign flagged-off today with a Human Chain at Nariman Point, Mumbai, which had close to 500 women joining hands and supporting the movement. This Human chain led by Pratigya (Puja Gaur) gained support from all the leading ladies of the Star Parivaar like Parul Chauhan (Ragini of Sapna Babul Ka…Bidaai), Neha Saxena and Zalak Desai (Dhani and Sarla of Sajan Ghar Jana Hai), Krishna Gokani (Bhakti of Hamari Devrani), Shivshakti (Bebo of Sabki Laadli Bebo), Additi Gupta (Kis Desh Mein Hai Meraa Dil) in her endeavor to spread the message to fight back against disrespect towards women.

Commenting on this unique initiative, Anupam Vasudev, EVP, Marketing, STAR India Pvt Ltd, said, "Through Meri Pratigya campaign, we plan to reach out to our audiences & increase engagement with the show. Creating footprint in most of our Hindi speaking markets, the campaign will focus on finding real life stories and honoring the victor- it will honor heroes in everyday lives."

This activity was STAR Plus' first step in gathering support for Pratigya's fight against disrespect and mistreatment against women in everyday life. After Mumbai, this human chain will be replicated in places like Lucknow, Ahmedabad, Indore etc. The 'Meri Pratigya' campaign will reach out to women across the country asking them to share real life stories where they experienced disrespect at home, workplace or in public. The footprint of this campaign will extend to colleges, market-places and women's hostels across India. This initiative will involve sign-up campaigns, counseling workshops, which will be carried out in partnerships with NGOs against women disrespect.

ALSO READ: Star Plus' Reality Show Dance Plus is all set to make “desi” cool, and how!

Comments (20)

View all
iheartChai @iheartChai 12 years ago Sounds like a great cause I'm glad there was so much support from Star Plus and all the leading ladies of the show.

Reply thumbs-up thumbs-down
chicken sam' @molly45 12 years ago Love you Additi :D
All the best
Additi, you did a fabulous job as Pihu
You rock!
Reply thumbs-up 1 thumbs-down
Khadija @khajju 13 years ago aditi...u r lukin gorgeous in that maroon pishwas...luv u a lott
Reply thumbs-up 1 thumbs-down
Rohitguni @Rohitguni 13 years ago as i have seen this serial every day -bu still i was thinking if got the one chance on thsi serial --for playing a role of brother --so i m sure this serial wud be mot popular -i dont have more about actiking --but i bleave own me i can do sme thng special -if u want to gve me one chance -so definetly i will joine and do my best so kindlu think and reply on my emial -id "rohit.chaurasia2matrix.in-i will wait of ur reply - regrds rohit.
Reply thumbs-up 1 thumbs-down
IntrovertedDame @IntrovertedDame 13 years ago Though the cause is noteworthy, this rally seems to me as just another publicity stunt.
Reply thumbs-up thumbs-down
kinha_2011 @kinha_2011 13 years ago Additi is the best.luv u Additiiiiiiiiiiiiii
Reply thumbs-up 1 thumbs-down
Pooja @pooja_l 13 years ago oh wow, even aditi is a part of it...good to know that
Reply thumbs-up 1 thumbs-down
Innocent02 @Innocent02 13 years ago Aditi is looking different form everyone else becuase she is UNIQUE!
keep roking ADITI !!!!!!!!!!
Reply thumbs-up 1 thumbs-down
Mrs.Edward Cullen @.Angel 13 years ago

I would have be more happy with the show and what the women are doing if it wasn't on star plus and f or star plus cos SP is useless and I dislike dem

well done to u Additi and u also look very pretty hun
Reply thumbs-up 1 thumbs-down
SheVi4life @SheVi4life 13 years ago <3 Additi...its so good to see all the leading ladies giving so much support nd trying to spread the message that its important to respect women...
Reply thumbs-up 1 thumbs-down
see more
up-open TOP