One thing that defines the marketing of Dhoom 3 is 'Never Before'

Dhoom 3 is doing everything that is unprecedented. If there is one thing that defines the marketing of D3 is the word 'never before'.

Aditya Chopra has told its entire team unless and until there is something 'never before' idea,

All marketing initiatives from theatrical launch to music launch to every other activity - will be done in a never seen before avtaar.

Dhoom 3 will see Aamir Khan in a negative role for the first time.

It is the first bollywood film to release in IMAX.

So wait and watch Dhoom 3 comes to create the bang.