Make Way for India's Biggest Rap Revolution: MTV Hustle!

From an underground culture brewing in the by-lanes of Mumbai to being the hottest independent music genre, Hip Hop in India has come a long way. Rap is not just a niche anymore but a vigour to reckon with. Building onto this madness further, MTV brings to you India’s Biggest Rap Revolution.

Starting 10th  August, the show brings together the biggest names in hip-hop, Raftaar, Nucleya, and Rajakumari to mentor India’s aspiring rappers to become the next big sensation. The show hosted by popular model and VJ Gaelyn Mendonca will air every Saturday-Sunday at 7 PM.

As India’s first-ever rap reality show, MTV Hustle will provide a platform to underground and untapped rap talents of the country. In a series of auditions held across India, contestants poured in huge numbers and were made to go through levels of expert scanning. 15 selected rappers then proceeded to the next round for the final cut. 

Over 10 weeks, these budding wordsmiths will make their way to the top, amidst fierce competition, epic face-offs and taxing supervision of the judges. While the King of Rap, Raftaar will bring his inimitable style of mentoring in the show, Nucleya and Raja Kumari will add to the charm with their expertise and an eclectic range of music. 

That’s not all.

Celebrated rapper Naezy also joins the panel to shortlist the final 15 top liners in the audition episode. 

Expressing his excitement on the launch, Raftaar said, “Rap is not just a form of music, it transcends beyond to embrace a culture, a lifestyle, a mindset. It’s an untold narrative that today after many failed attempts finds an equal voice amongst the masses. It’s overwhelming to see the enthusiasm and the drive of budding talent. I am sure Hustle will push the boundaries further and help each contestant find their purpose in hip-hop. I am looking forward to some unique wordplay, music and a new generation of artists who will set a precedent for others on this platform.”

The ever-dashing performer Nucleya, commented, “Rap mirrors life in a way that no other art form can, unabashed and pure. The current rap revolution in India is giving rise to an unheard rhythm and people are waking up to it. To be mentoring the contestants on such a platform is an additional high and I look forward to an eclectic experience with Raftaar and Rajakumari.

The versatile Raja Kumari said, “To see hip-hop evolve over the years from being underground to mainstream and give independent character to strong voices in India is exhilarating. It’s incredible to see MTV Hustle forging the ideal road map to harness and hone the young crop of future rap stars.”

Can it get better than this? We don't think so!