Kyunki Saas Bhi Kabhi Bahu Thi reboot soars as it achieves highest-rated hindi GEC fiction launch in 5 years

The reboot of Kyunki Saas Bhi Kabhi Bahu Thi has made a stunning entrance, premiering on July 29 on Star Plus and JioHotstar with a 2.5 TVR. This marks it as the highest-rated Hindi GEC fiction launch in the past five years, according to BARC data. The show even outperformed Rupali Ganguly’s Anupamaa, which recently dropped to third place with a 2.1 TVR. In a television landscape where many fiction shows struggle to exceed a 2 TVR in their first week, this launch is a significant achievement.

The series, which airs weekdays at 10:30 pm and is also available for streaming, revives the beloved characters Tulsi and Mihir Virani, played by Smriti Irani and Amar Upadhyay. The show also introduces a new generation of the Virani family, creating a wave of nostalgia for fans.

The reboot leans into nostalgia, using the original theme song and bringing back beloved characters. This approach aims to connect with fans who loved the original series from the early 2000s. The premiere episode paid homage to iconic characters like Baa and Savita Virani, delighting viewers.

In a LinkedIn post, Piyush Goyal, TV Distribution Head at JioStar, celebrated the 2.5 TVR as a "milestone" and expressed gratitude to cable and DTH partners for their support.

"Together, we’ve made Kyunki Saas Bhi Kabhi Bahu Thi the biggest Hindi GEC fiction show launch in the last five years," he stated. He also noted that this achievement was shared with the distribution ecosystem, which played a key role in expanding the show's reach.

Why Kyunki Saas Bhi Kabhi Bahu Thi reboot is succeeding on television

First, the promotional strategy has effectively captured the attention of both old and new audiences. Second, the show resonates with viewers because of its 1990s-style drama, which features relatable household situations that viewers enjoy watching. The popularity of the original Kyunki Saas Bhi Kabhi Bahu Thi has also influenced the reboot's success. Furthermore, the bond between Smriti Irani and Amar Upadhyay is a major draw for viewers, who are eager to see them together again.

About Kyunki Saas Bhi Kabhi Bahu Thi OG

Kyunki Saas Bhi Kabhi Bahu Thi revolutionized Indian television with its record-breaking launch and enduring popularity. Debuting on July 3, 2000, the show not only shattered existing records but continued to break its own, maintaining the top spot on TRP charts for seven consecutive years. Its impact was immense, with a staggering 1833 episodes and averaging impressive TVRs, including an all-time high of 22.4 when Mihir Virani returned to life. The show's legacy extends beyond ratings, influencing Indian television and captivating audiences with its engaging storylines and memorable characters, cementing its place in television history.

Kyunki Saas Bhi Kabhi Bahu Thi reboot first episode review

The reboot of Kyunki Saas Bhi Kabhi Bahu Thi begins with the perfect combination of reverence and reinvention. It gives you the warmth of familiarity but also ensures you are not stuck in a time capsule. It evolves, breathes, and moves forward. Sure, one might argue that other original characters could have had better reintroductions or that a singular conflict might feel like a narrow focus to begin with. But honestly, these are small quibbles. The show does what very few reboots ever manage to do — honour its legacy while also building towards something that feels meaningful in today's age. In a world overrun by content and chaos, this reboot does the rare thing of making you feel again. Like home, like warmth, like family. It does not scream for attention. It simply invites you back in — to sit, to watch, and to feel. And that is what makes Kyunki Saas Bhi Kabhi Bahu Thi 2 not just a successful reboot but a spiritual continuation of one of television's greatest legacies. The nostalgia is real, the writing is rooted, and the emotions are intact.