Kailash Kher endorses cough syrup

Singer Kailash Kher has been roped in to front ads of a leading cough syrup brand

Kher has taken charge of spreading awareness about Torex Cough Syrup with the tagline "Gaao Miya Malhaar, Ya Bheem Palasi, Torex Cough Syrup hai to Alvida khasi".

"Yes, before me, everyone's favourite ghazal singer Jagjit Singh was a part of this ad. When I got the offer to work in this ad, the first thought that came to my mind was that of Jagjit-ji and I gave the nod instantly," Kher said in a statement.

"Even though I can never replace him, I'm glad that after him I got the chance to be a part of this ad," added the singer who has crooned hit songs like "Teri deewani", "Saiyyan" and "Allah ke bande".