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Drashti Dhami to endorse hair colour brand SoColor

Popular TV actress Drashti Dhami has been roped in as the face of MATRIX India's hair color brand - SoColor - and she is excited about her association.

2014-07-01T17:14:00Z
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Popular TV actress Drashti Dhami has been roped in as the face of MATRIX India's hair colour brand - SoColor - and she is excited about her association.

"I'm most excited to be part of creating and showcasing the latest cut and colour looks from the brand," Drashti, known for her title role in the daily soap 'Madhubala - Ek Ishq Ek Junoon', said in a statement.

Drashti will be seen in SoColor's new campaign - Color with Confidence - which features her in a never before seen avatar.

Her look has been created using a Caramel Twist technique, developed by the MATRIX technical and artistic teams.

Inspired by the concept of a twist with two tones, the look showcases an interplay of dark and light tones of SoColor's warm brown shades.

Talking about it, Drashti said: "The shades of SoColor have been designed to complement Indian skin tones and work on our naturally dark hair. I would recommend SoColor for both everyday wearable hair color and for a stunning, head turning look."

This will be the first of many trendsetting looks that will be unveiled by the brand during the course of the campaign.

"We are confident that our audience will love seeing their favorite TV star in the new looks that she will showcase for the brand," said Monalisa Dowerah, marketing manager, MATRIX India.


Drashti Dhami Madhubala - Ek Ishq Ek Junoon 


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AnGel_13
AnGel_13 6 years ago Drashti Dhami u are one in a million

Keep Rocking my doll
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guru.jaan
guru.jaan 6 years ago Good night baby I was busy today ...hope you are enjoying with your Family and friends

DRASHTI DHAMI
Reply thumbs-up 1 thumbs-down
01aaradhya
01aaradhya 6 years ago
Reply thumbs-up 4 thumbs-down
pa24703987
pa24703987 6 years ago Vivian Dsena and Drashti Dhami,u r awesome
Reply thumbs-up 1 thumbs-down
pialisengupta
pialisengupta 6 years ago You r d best drashti...love you loadzzz :)
Reply thumbs-up 2 thumbs-down
EllenaStarlet
EllenaStarlet 6 years ago

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BloodDiamond
BloodDiamond 6 years ago





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Clairvoyant20
Clairvoyant20 6 years ago




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RageOfAnAngel
RageOfAnAngel 6 years ago
You are a Priceless Diamond Princess Drashti Dhami

Reply thumbs-up 1 thumbs-down
Muskiii
M814741 6 years ago This content is hidden.
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