Are you a movie buff? Follow Pixathon on Sony Pix

Enjoy the showcase of celebrated movies of popular franchise back to back which will have audience glued to their seats.

Watch movies like Rocky, Shrek, Iron Man, Spiderman, Mission Impossible and all of Bond series on Sony Pix's innovative and exclusive property 'Pixathon.'

The channel is leaving no stone unturned to stand out by carrying out innovative campaigns to promote the premiere of their blockbuster movies.To start with, the viewers got a chance to meet the 'Green Hero'. The organic eating and eco-friendly hero Shrek launched the 'Go Green' project to promote the premiere of the movie. To make it interesting, the viewers took part in the first ever Shrek PIXATHON and watched all 4 Shreks back to back on July 21.

For the first time in India the viewer's also got the chance to watch attractive and stylish Robert Downey as Iron Man 1 and 2 back to back only on Sony PIX. Tony Stark's stylish and charismatic mean machine livened up the small screen on July 13. In future, the fans will also get the opportunity to be part of the Rocky legacy as they participate in 'Discover the Rocky in You' campaign. The motivational, inspiring and emotional story of the boxing icon will come alive on Sony PIX on August 4 as it premieres Rocky 1, 2, 3, 4, 5 & 6. Also, swinging its way to the small screen is the Spiderman PIXATHON. The fans can catch all four parts of the web slinging superhero back to back on August 15. It doesn't stop here…very soon; viewers will also get a chance to watch all of Mission Impossible and Bond series. To break the clutter around channel association the property has been termed PIXATHON.

Saurabh Yagnik, EVP & Business Head, Sony PIX added, "This year we have enthralled our audiences with the two biggest premieres on television, Men in Black 3 and The Amazing Spiderman – the highest rated premieres of 2013. We have significantly stepped up our investments in acquiring high quality content and popular franchises. We also constantly strive to interact and engage with our viewers, by not just offering exceptional titles but also presenting them a completely memorable viewing experience. PIXATHON is one such initiative by us that will bring us another step closer to our audience."