Amitabh Bachchan reveals why he doesn't promote alcohol

Megastar Amitabh Bachchan says he doesn't promote any product that has anything to do with alcohol or smoking as he doesn't consume them.

The 75-year-old has endorsed products in skin care, baby care, hair care categories and more.

What makes him take up a particular brand?

He said: "If it's a product I like or use, I go for it. But I don't promote anything that has anything to do with promoting alcohol, smoking or Pan Bahar which I don't consume."

At the Kyoorius Creative Awards here on Friday, Amitabh was given the Master of Creativity award for his contribution in the advertising and marketing world of India, read a statement.

On receiving the award, he said: "I don't know if I really deserve this award but it feels great to get recognized for all the work that I did in the field of advertising."