Aditi Rao Hydari to be the new face of Avon

Bollywood actress Aditi Rao Hydari has been roped in to be the new face of beauty direct selling company Avon Color in India.

"We are thrilled to appoint Aditi as the new face of Avon Color in India. She embodies everything that the brand stands for -- beauty and empowerment. Aditi is a strong, passionate woman and is the perfect ambassador as she now plays a role model for Avon representatives across India," Swati Pal, marketing director, Avon India, said in a statement.

The "Wazir" actress is proud to be associated with the brand to "inspire" women.

"I'm happy to be representing a range that I absolutely love! Avon is always known as the company that empowers women. I am proud to be associated with Avon, to inspire women to be independent and explore opportunities to earn for themselves," Aditi said.