Kumkum Bhagya which is produced by Ekta Kapoor's Balaji Telefilms is a passionate love story that revolves around the story line of Abhishek Mehra and Pragya Arora. Kumkum Bhagya, in the Indian interpretation of 'Sense and Sensibility', follows the life of a Punjabi matriarch family where Sarla Arora (Supriya Shukla) who plays the role of Pragya's mother runs a marriage hall (Kumkum Bhagya marriage hall). 

She lives with the hope of seeing her two daughters Pragya and Bulbul who are poles apart, happily married some day. As the show proceeds, Pragya eventually gets married to Rockstar Abhishek and then commences the love story of Abhi- Pragya. 

Prachi Arora (Mugdha Chaphekar) and Rhea Mehra (Naina Singh) plays the role of Abhi and Pragya's daughters in the latter half of the serial. 

The show witnesses various ups and downs in relationship of their protagonists which makes it an interesting watch for the audience. Kumkum Bhagya airs on Zee TV from Monday-Friday at 9.00 pm and is streamed on Zee5.