Saurabh Tiwary speaking about ZKM ratings

BinKuchKahe. thumbnail
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Posted: 8 years ago
#1

Interesting article with Saurabh Tiwary mentioning about Zindagi Ki Mehek.


You have worked with GRP leaders like Colors and Star Plus in the past and now you have come to a channel like Life Ok with a relatively lesser GRP. Do you think that will be a concern?

No, I don't think people watch shows according to channels. They watch shows and any shows. The most recent example to us can be 'Zindagi Ki Mahek.' Four months ago, when we were making this show for Zee TV, we were being said that we need a show which can be made with a lesser budget and for an early primetime slot and we do not want it to be shot in Mumbai, as it is costlier there. And then comes '..Mahek', if you see, there is not ONE 'known face' in the show. We began the show with this less budget and it began with a 0.9 rating and we were competing against 'Siya Ke Ram' which was at 2.1 and 'Shakti... Astitva Ke Ehsaas Kii', the GEC leader. And then we came to next week, which was even lesser at 0.8. There was suddenly a lot of pressure and forbid, if the show goes down, then we may just have to shut the show in 3 months.

And then gradually, the turnaround began, where we got our jumps from 0.8 to 1.0 then 1.3, 1.5, 1.8 and eventually we reached at 2.1, where we are settled at 2.0 currently. The ultimate crux of all this is that it was a lesser known show like '..Mahek' and a channel with same GRP as Life Ok! So, people don't sit to watch channels specifically, they sit to watch shows. If it is a good show, eventually the show will pick up due to word of mouth. In future, God forbid, if Ghulam' doesn't work, then it won't be because of Life Ok Channel, it will be because of us.

---------------------------------------------


It seems like the pressure to get more TRPs resulted in them rushing up the whole wedding process as weddings are major TRP boosters. No wonder we never got the proper realisation of love & jumped from ISC to Ajay/Mehek marriage & then to MehRya marriage. I just hope that now that the show has settled in terms of ratings, they will slow down the pace & focus on the growth of the leads' characters as well as romance.

There is a possibility that the makers never intended for Shaurya to have ulterior motives in marrying Mehek..the fast pace caused the disconnect for us viewers & we started thinking there is more to it.
Edited by AyeChavanni - 8 years ago

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Thabassum19 thumbnail
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Posted: 8 years ago
#2
Yea ..after reading that article even I felt the same ..
But sumwer I guess tat they still don't complete the scenes..
Let's see how speed they gonna show the marriage series ...
With fire , bomb drama ,!!!
Leandra thumbnail
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Posted: 8 years ago
#3
Tfs there is a proper realization of love between mehray if u watched the show from the beginning u would have realized it to

When the hero was introduced he walked across mehak although faint down he come back to feed her

In every ISC competition although they fight mehak always eagerly wait for Shaurya result what he going to say.

From the starting there is a spark between them and love between them grow gradually.

It my point of view
cocoatree thumbnail
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Posted: 8 years ago
#4
I wish wish they slow down a bit becoz this superior rushing doesn't click in some way. And I always wish to see proper steady n gradual status amidst hatred, growing fondness bw couple. The only fear after marriage that it shouldn't go on SBS mode. Fingers crossed !!!!
Manoyana thumbnail
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Posted: 8 years ago
#5
I hope that after Ghulam is launched, the makers will not neglect our show which has got us all hooked on a daily basis...I don't know what is the concept of Ghulam but for ZKM, they can build the story with Mehrya, managing their family issues as well as enemies and build their business empire on their own.
I am looking forward to more exciting episodes in the future...😊
Musharat1 thumbnail
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Posted: 8 years ago
#6

Originally posted by: AyeChavanni


Interesting article with Saurabh Tiwary mentioning about Zindagi Ki Mehek.


You have worked with GRP leaders like Colors and Star Plus in the past and now you have come to a channel like Life Ok with a relatively lesser GRP. Do you think that will be a concern?

No, I don't think people watch shows according to channels. They watch shows and any shows. The most recent example to us can be 'Zindagi Ki Mahek.' Four months ago, when we were making this show for Zee TV, we were being said that we need a show which can be made with a lesser budget and for an early primetime slot and we do not want it to be shot in Mumbai, as it is costlier there. And then comes '..Mahek', if you see, there is not ONE 'known face' in the show. We began the show with this less budget and it began with a 0.9 rating and we were competing against 'Siya Ke Ram' which was at 2.1 and 'Shakti... Astitva Ke Ehsaas Kii', the GEC leader. And then we came to next week, which was even lesser at 0.8. There was suddenly a lot of pressure and forbid, if the show goes down, then we may just have to shut the show in 3 months.

And then gradually, the turnaround began, where we got our jumps from 0.8 to 1.0 then 1.3, 1.5, 1.8 and eventually we reached at 2.1, where we are settled at 2.0 currently. The ultimate crux of all this is that it was a lesser known show like '..Mahek' and a channel with same GRP as Life Ok! So, people don't sit to watch channels specifically, they sit to watch shows. If it is a good show, eventually the show will pick up due to word of mouth. In future, God forbid, if Ghulam' doesn't work, then it won't be because of Life Ok Channel, it will be because of us.

---------------------------------------------

My thoughts -
It seems like the pressure to get more TRPs resulted in them rushing up the whole wedding process as weddings are major TRP boosters. No wonder we never got the proper realisation of love & jumped from ISC to Ajay/Mehek marriage & then to MehRya marriage. I just hope that now that the show has settled in terms of ratings, they will slow down the pace & focus on the growth of the leads' characters as well as romance.

There is a possibility that the makers never intended for Shaurya to have ulterior motives in marrying Mehek..the fast pace caused the disconnect for us viewers & we started thinking there is more to it.

tfs
decemapr thumbnail
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Posted: 8 years ago
#7
Our show is not tagged in this article.
IF partiality.. 😡
Smudge thumbnail
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Posted: 8 years ago
#8
I dont think they have rushed the love track for trp sake.Even if they did it is not going in their favour as trp is decreasing from two weeks more specifically after the confession.People were liking the slow and gentle story of mehrya,trp also increased when shaurie started supporting mahek by various ways.They could have shown a slow and convincing love story,then trp would be better i think so.But the marriage track wiil bring trps ,i think...
anjalii123 thumbnail
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Posted: 8 years ago
#9
I dnt think the Track has changed for the trps.. i have a frelin Shourya is upto sometgin tats the reason for the sudden confession.. it al started suddenly aft the KD job offer which Mehek has gotten.. so there is definitely somethin fishy.. n there is a lot of story ahead to reveal.. but im sure the wedding track wil boost uo the trps ..:)
Sharlene1410 thumbnail
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Posted: 8 years ago
#10

Originally posted by: sasha_1

Tfs there is a proper realization of love between mehray if u watched the show from the beginning u would have realized it to

When the hero was introduced he walked across mehak although faint down he come back to feed her

In every ISC competition although they fight mehak always eagerly wait for Shaurya result what he going to say.

From the starting there is a spark between them and love between them grow gradually.

It my point of view

Hi buddy i share the same view as you
There was a spark there between them an attraction from the beginning but both did not realize it
Even Kanta chachi noticed but no one recognised it as the strong attraction between them
Edited by Sharlene1410 - 8 years ago

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