You have worked with GRP leaders like Colors and Star Plus in the past and now you have come to a channel like Life Ok with a relatively lesser GRP. Do you think that will be a concern?
No, I don't think people watch shows according to channels. They watch shows and any shows. The most recent example to us can be 'Zindagi Ki Mahek.' Four months ago, when we were making this show for Zee TV, we were being said that we need a show which can be made with a lesser budget and for an early primetime slot and we do not want it to be shot in Mumbai, as it is costlier there. And then comes '..Mahek', if you see, there is not ONE 'known face' in the show. We began the show with this less budget and it began with a 0.9 rating and we were competing against 'Siya Ke Ram' which was at 2.1 and 'Shakti... Astitva Ke Ehsaas Kii', the GEC leader. And then we came to next week, which was even lesser at 0.8. There was suddenly a lot of pressure and forbid, if the show goes down, then we may just have to shut the show in 3 months.
And then gradually, the turnaround began, where we got our jumps from 0.8 to 1.0 then 1.3, 1.5, 1.8 and eventually we reached at 2.1, where we are settled at 2.0 currently. The ultimate crux of all this is that it was a lesser known show like '..Mahek' and a channel with same GRP as Life Ok! So, people don't sit to watch channels specifically, they sit to watch shows. If it is a good show, eventually the show will pick up due to word of mouth. In future, God forbid, if Ghulam' doesn't work, then it won't be because of Life Ok Channel, it will be because of us.