Article : Oomph, talent and versatility

Oomph, talent and versatility

That's what glamorous style icon Shilpa Shetty, talented actor-dancer Arshad Warsi and well-known choreographer Vaibhavi Merchant will bring to the table as judges for Zara Nachke Dikha
You still can't forget her trademark steps and pelvic movements in the super hit song Churaake dil mera. Though she doesn't dance anymore like the way she did before, it is quite unlikely that her seductive attempt at stealing UP and Bihar from the powerful clutches of corrupt politicians has been forgotten yet. Probably there couldn't have been a better choice to judge Zara Nachke Dikha than Shilpa Shetty, given the fact that her oomph sets a million hearts aflutter and her sex-appeal cuts across masses and classes. Giving her company on the show's jury panel are well-known choreographer Vaibhavi Merchant and talented dancer and choreographer-turned-actor Arshad Warsi, who has an excellent connect with the masses. After all, Zara Nachke Dikha is a dance event meant for mass consumption.

However, Shilpa might not have been Star's first choice. A few big names were doing the rounds of gossip and party circles, ever since Star Plus announced the launch of Zara Nachke Dikha three weeks ago. At the time of the show's formal launch media do the channel was silent about the jury. Star's head of marketing Anupam Vasudev doesn't deny that getting the right people to sit in the jury's chair was a matter of media speculation as well as several permutations and combinations. "I am not aware of the names that were considered or approached. But what we were looking at was people who could fit the bill. We needed serious commitment. Who you get and when it happens is a question of timing," he clarifies.

Anupam however, believes that he has got the right people for the jury. "The show is not just about dancing skills but a high-energy and entertainment battle of sexes based on key consumer insight. The jury members are celebrities who understand dancing and are known for their dancing skills. This is not a serious event but a fun show. The judges are young faces who will not only bring tough judging but great fun quotient to the show," he elaborates. While the show will unveil an intense competition between 'Masakali' girls and 'Mastkalander' boys from May 1, the competition will be judged by two females and a male. Will they be fair to boys? Vaibhavi quickly clarifies that she is a neutral factor. "I am neither pro-women nor pro-men. I am pro-talent," she adds. Shilpa doesn't find it odd. "Arshad makes up for all the men. But then aren't women taking over the world?" she smiles.

Speaking about her third stint on television, Shilpa says that each time she comes back on TV, it just gets bigger and better. Ask her what sparked her interest in the show and she says she liked the concept. "The edge of the show is a boys v/s girls fight. The emphasis is on great dancing," she says, adding, "It's a short commitment and won't take much time. Besides, I find television as a great opportunity to connect with audience. I enjoy my short stints on TV." In Shilpa's view, gender fight gives an edge to the show. She explains, "Gender bias is pass among the classes but not the masses. Zara Nachke Dikha is targeted at the mass audience of UP, Bihar and other key (Hindi speaking) states where gender war either runs like a strong undercurrent or keeps on raging."

But apart from a gender fight, Vaibhavi assures that Zara Nachke Dikha is going to be a different experience. "It will have that extra oomph, energy, lighting, costumes, and props'not just plain dance. It's going to be a cinematic experience on TV," she promises, adding, "You don't have an idea of what we are going to do." That's quite a lot of promise, and Anupam doesn't disagree.

Link :: http://www.screenindia.com/news/oomph-talent-and-versatility/611990/