Star Plus' Paanchvi Pass ahead of IPL
Paanchvi paas is the no.1 show on Hindi GEC delivering a 142% slot growth fro star plus. Infact, it as even overtaken IPL on SETMAX....
Star Plus Kya Aap Paanchvi Pass Se Tez Hain? is officialy the biggest show launch in the last 31 weeks in the Hindi GEC space with an opening of 4.7 TVR and has indeed outperformed the Indian Premier league(IPL) on SETMAX.
Kya Aap Paanchvi Pass Se Tez Hain? the show that is acknowledged as the biggest ever on the face of indian television has lived upto all expectations and more; according to TAM reports, it has reached out to 17.4 million cumilatively by tha end of the first two episodes. This is nearly 20% of the Hindi Speaking Market(HSM) viewers. Within just two days of launch.
On both the days, Friday, April 25 and Saturday, April 26, Paanchvi pass was the preferred choice among viewers as compared to IPL on both the days in the 8 to 9 pm timeslot. On Friday Paanchvi Pass delivered a 4.6 rating Vs MAX which averaged 4.1 TVR and on Saturday, Paanchvi Pass delivered a 3.7 rating Vs MAX at 3.6 TVR.
Also among the 'Female' target segment, KAPPTH? ratings are 58% higher than those of IPL (SETMAX) ratings on the same slot. Besides this, the show has managed to gain immense traction among the 'Kids' TG garnering 8.1 TVR among the Girls (10-14 years of age) and 5.7 among the Boys (10-14 years of age).
The other GE channels have been impacted adversely and seen a significant drop in numbers. The maximum blow has been to Zee Tv whose 8pm to 9pm slot has decreased from 38% in the last 13 week average to 24% this week.
Speaking on the success of STAR TV's most ambitious and marquee property, Keertan Adhyanthaya, GM and EVP, STAR India Pvt Ltd says, "with these ratings, Star Plus weekends has been a 142% growth in the Fri-Sat 8 pm slot as compared to the last 13 week average for the same time slot and dominates the Hindi General Entertainment space with a relative share of 45% (Fri-Sat 8 to 9pm). Once again, Star Plus has managed to capture the attention of the elusive weekend viewers thereby reinstating its leadership. The show has moved to the top of all ratings by capturing the imagination of families with its fun-filled education based concept, ShahRukh Khan as host and the opportunity to win 5 crores".
Rediscover the power of education on television with Kya Aap Paanchvi Pass Se Tez Hain? on STAR PLUS, the numero uno Hindi entertainment channel in India.
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