Brands are always roping in celebrities

 Brands are always roping in celebrities in the hope that...

Brands are always roping in celebrities in the hope that the ambassadors will draw their fans to the product. A global sportswear company has now launched a new campaign with the Indian cricket stars Mahendra Singh Dhoni and Yuvraj Singh in an effort to expand its consumer base. Considering that the two men are highly respected sportsmen, that is not a surprising move. What I AM interested by though, is the fact that the giant has concentrated its campaign to appeal to the ladies around Bipasha Basu! And that just goes to show how much Indian women look up to Bipasha and her physique, which is well toned without looking like she starves herself! Go check out her figure in this preview of Race, and you'll see what all the fuss is about!

Kasampiya!