There was never a Prabhas craze. It was an out-and-out Baahubali craze. That craze was because Baahubali was a fantasy fiction film rooted in Indian mythology and culture that had some brilliant action and didn't feel comical despite some ridiculous moments. Attributing it to Prabhas and expecting his other random movies to do well is absurd.
I must add, like Prabhas, the movie brought SS Rajmouli in the limelight, but it shouldn't be assumed as an SS Rajmouli craze and shouldn't be used to gauge the success or failure of RRR either.
Baahubali did make pan-Indian audiences to wake up to South Indian movies. South Indian films are doing very well on streaming with many Hindi audiences streaming them at home and some like Pushpa breaking through in the box office too.
This isn't the first time. Back in the day Kamal Hassan films were dubbed/remade for Pan-Indian audiences and were big hits.
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