A Listers under scrutiny by OTT platform after Laxmmi debacle

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A-Listers are under scrutiny by OTT platforms post Laxmii's debacle

LetsOTT editorial Team 2021

Exposure to quality content on webspace has turned the audience mature when it comes to consuming content. Not only regional but there's a ton of international content available to binge on streaming platforms. Mindless entertainment is no longer an option for Indian audiences. The shocking response to the recently released Akshay kumar's starrer Laxmii premiered on Disney+ Hotstar on November 9 has put a big question mark for the future of digital premieres from Bollywood. Disney+ Hotstar paid a whopping Rs 170 crores for the exclusive premiere night of the film that was released worldwide received poor response for its hollow horror, comedy, and mindless antics

Sources say after the experience of Laxmi major OTT platforms will tread with extreme caution moving forward. "Disney-Hotstar was not shown a single frame of Laxmmi Bomb or Laxmi as it was finally called before the purchase wos mode They were told it's a blockbuster Tamil film, plus Akshay Kumar. And that's guarantee enough. Obviously, not true," says a source close to Disney-Hotstar.

The webspace has given opportunities for a huge bank of untapped talent to emerge, frorn Harshvardhan Rane and Pulkit Samrat in Taish to Jaideep Ahlawat and Abhishek Banerjee in Pataal Lok and to the stupendous Pratik Gandhi in Scam 1992

Sameer Nair, CEO of Applause Entertainment (one of the top content providers for the digital space). "The talent has always been there. With premium drama series on OTT Streaming Platforms, this amazing talent has got on opportunity to showcase itself. A rich multi-layered, multi season story allows for a variety of characters to develop and come alive, and importantly, the story is not necessarily star dependent, paving the way for a heroic script and a fantastic ensemble cast.

Days are gone when Bollywood A-listers were considered as assurance for success. But digital space is totally different ball game

Now we hear that many OTT platforms want to see the end product with A Listers before signing on the dotted line David Dhawan's Coolie No.1 is first among the forthcoming digital release that's under scrutiny.

This article has Reshma Shetty written all over it.😆

LOL... This is the thng with OTT releases... Koi bhi munh utha ke aata hai kuch bhi claim kar ke chala jata hai. Even 1/10th of Laxmi watchers hadn't watched Patal Lok, but Patal Lok is a hit to these pseudos.

Wait for Cinema release 

Disney+ Hotstar paid a whopping Rs 170 crores for the exclusive premiere

"Disney-Hotstar was not shown a single frame of Laxmmi Bomb or Laxmi as it was finally called before the purchase

Unbelievable.  Wasn't this film finished and ready to go to theatrical before it was purchased by Disney?  There's no way they paid 170cr for it sight unseen.  One would assume the head of acquisitions is not a complete moron.  Disney (now including Fox) has been producing and buying films through their theatrical arms for a long time.  They didn't suddenly become  idiots because it's OTT.

@bold- What's your sources for this information? 

She herself said Koi bhi munh utha ke aata hai kuch bhi claim kar ke chala jata hai. 

I wonder how bad is this movie. Kanchana is one of my favourite movies from south India. This is the first dubbed south Indian movie I have ever watched.

Raghava Lawrence was amazing with his comedy. Devadarshini and Kovai Sarala have amazing chemistry and have done an amazing comedy role in that movie.

Looks like Akshay's movie is not upto expectation.