The eBay VeRO program has been developed to protect the rights of the owners of an intellectual property and to minimize the risk of fraudulent usage of items that infringe on the copyright acts. VeRO is the acronym for USA business fax list and has been put in place to put a stop to selling illegal items and handle copyright related issues more effectively. eBay was one of the pioneers to adopt the online process that aims to protect the rightful owner of a product, and also to develop a system that would allow the owner to report any kind of infringement noted on the Website.
eBay is a platform that allows anyone to sell anything online. Such a popular online market place is prone to the guiles and greed of unscrupulous sellers who may want to violate copyright and ownership rights to ensure that they are able to sell products that they do not own any rights over. If one has to open a store in the real world, he/she has to follow rules and go through processes to ensure that there is no infringement on the rights of the owners of an intellectual property.
The virtual world, on the other hand, during its inception, provided a relatively easy way for sellers to sell any product that they could lay their hands on. As eBay grew in popularity as one of the premier Websites handling diverse product offerings, it became extremely important for eBay to ensure that owners' rights were not violated and that there were systems to validate verified rights.
The Benefits Of The Verified Rights Owner Program:
The VeRO program has been devised specifically to provide the rights' owners with the following benefits:
- eBay employs trained and dedicated professionals to help rights owners get the maximum benefit out of the program
- eBay responds quickly and effectively to terminate the listings reported by the rights owners
- eBay maintains dedicated email queues for reporting rights infringements that get the top-most priority
- The rights owners can easily get all the relevant information pertaining to the identification of eBay users
- All the rights and privileges are clearly mentioned in the eBay user agreement for the benefit of the rights' owners
- The rights' owners are entitled to receive automatic updates regarding the eBay VeRO program
The Process Of Participation And Creation Of About Me Page
The process of participating in the program is simple and fast. All that a rights' owner has to do is to download the Notice of Claimed Infringement (NOCI) form and fax it to eBay. After eBay processes the first complaint, eBay emails a soft copy of the form, along with instructions on how to submit the form electronically in the future. A rights' owner can create an About Me page on eBay to specify the products that he owns and the intellectual property rights owned by him so that the channel of communication with the other eBay sellers is open, clear and transparent. After posting the About Me page, an email to eBay will ensure that it is included in the list of VeRO Participant About Me pages. All this is free and for the benefit of the rights owner.
Tips For Sellers Regarding The eBay Vero Program
If a seller finds himself delisted from eBay, he may follow the following steps:
- Try and contact the rights owner directly through email as the rights' owner is in the correct position to understand the products and the intellectual property rights associated with them. The email ID of the rights' owner is supplied in the email notification from eBay that informs him of the delisting. If the rights' owner agrees that there has been an error on his part and sends an email to this effect to eBay, then eBay would delist the item immediately.
- Rights verification is a complex issue and, therefore, to avoid future hassled due to delisting a seller would do well to go through the VeRO Program Participation About Me pages. Participants create these pages to inform sellers about the reasons behind the delisting of an item.
- A rights owner must be registered with eBay through the VeRO program before requesting to delist an item. Rights' owners are required to sign a legally binding contract with eBay to ensure that everyone gets a fair deal.
- A seller must read the privacy policy of eBay which explicitly states: "We can (and you authorize us to) disclose your user ID, name, street address, city, state, pin code, country, phone number, email, and company name to eBay VeRO Program participants as we in our sole discretion believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity." So, if you, as a seller, understand all the terms and conditions agree with the right owner's position and have gone through the policy of eBay and still believe that you have been unjustly delisted from eBay, you may email eBay.
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