Posted:
To be honest i do analyse here that the CVs could do this and that. Why Trp is low?., I do get critical at times this and that.
I do that just to outlet some thoughts or the critic inside me propels to do so.
The Triangle Films , Creative supervision, Writing Team
But back in mind i know that the CVs are more worried than what we can imagine. Have personally witnessed scenario in past how PH get frantic when TRPs are low. Meetings after meetings in channel offices behind closed doors to overcome the situation.
Making a show is a good investment. Not just finance but one puts their brand at stake.If the show doesn't work, actors will get another show but will find it difficult to bag a lead project so easily. Everyone is replaceable. Other Channel will think hundred times before commissioning Triangle films seeing their last record.
Not just competition is between actors, but there is competition among Production Houses also. Like whose show will get selected and get a good time slot.Triangle is also competing with other production houses to stay relevant in the market.
So the CVs of kaleerein also want their show to run long innings.
Why wouldn't they want to impress the viewers?
They know the tricks of the game more than we do.
The tracks they are playing now about saas and her -saazish, Lost mother and all, Conspiracies.
Just check the top 5-6 shows. Shakti on colors had always evil plot by saas in the first 12 months and more,Plus more villains and conspiracies,,double than that of kaleerein.
Kumkum bhagya and Kundali Bhagya are the TRP toppers and Toppers when it comes to villains and conspiracies. Ishq Subhan Allah has double the conspiracies of soutan track and all.More will come ahead.
So when such saas conspiracy drama is working effectively in other shows and surprisingly in the same channel Zee why Kaleerein is not getting the TRP by applying the same formula?
If we say that these do not fit the show, its baseless thing to say because unless a show is finite, no show can claim to have a particular line of thought. That is why every week story is changed as per the ratings.Neither was kaleerein designed for a niche audience.Had it been so it would have been a web show or for a channel like discovery jeet. Zee has no place to experiment for niche audience.Its air time is very costly to do such experiments. Zee is a commercial Hindi entertainment channel which looks for popular culture catering to vast population.
Its because sometimes somethings dont work. Hazaar koshis karo.
We can say thousand things,,aisa hona chahiye tha, waise hona chahiye tha, iss ko kyun laaya gaya and this and that
They know better than us . They would never want their show to register low ratings.
It has to do with rival channels programming too.
About TRPs
Just having a TV set at home doesnt mean my viewing is being calculated by BARC team for TRPs. Only those 20,000 reporting homes selected by BARC will monitor their TV viewership on the basis of which we get these TRPs every week.
Now those 20,000 homes in India may have all kinds of people. TRP audience doesnt mean only Housewife/women or even a youth watching MTV, star sports whose viewership is being recorded too. Its diverse. Not all 20,000 homes tune into Hindi channels from 7pm onwards.
Suppose a locality with 5 homes which are among those 20,000 homes selected for TRP Monitoring. In home 1 the Tv may be dominated by a husband who watches News most time and the housewife watches selected shows. Her selected show may not be kaleerein
In home 2, the TV viewer may be balanced..or may have a girl who watches Tv shows in mobile while her mother sees it on TV.
In home 3 may be a college girl who didnt watch kaleerein or skipped an episode. And that certainly doesnt mean the other homes under TRP meter has not watched kaleerein like her or have skipped it.
Its not a same pattern always. India is such diverse nation
Many homes of the 20,000 sample size have watched kaleerein Vishkanya Maha epsiode which did well .While many of those homes under sample size skipped it.
All TRPs houses may have different data to tell.
Five of my close friends in pune are in those 20,000 sample homes. They are young .
At 7:30 their parents watch marathi serial while three of them watch kaleerein in mobile or sometimes see the repeat at TV at 11:30 pm . Remaining two neither watch kaleerein in Tv or in mobile.
So those two people who never watched kaleerein cant be blamed for not watching a track or disliking a track.They were never the audience who watched kaleerein.
So this percentage of people tuning into 7:30 pm to watch Kaleerein is very very less .
It has nothing to do with tracks and all
Even if Kaleerein gets the best tracks much bigger jump cant be expected.
The 0.9 to 1.2 ratings are the regular audience who keep fluctuating
may be because their other family members have other programme to watch say watching elections news coverage or something else.
Kaleerein is most probably liked by young women who largely may not be among the 20,000 sample houses under BARC sample.
There may be another locality where all people have watched kaleerein but their viwership is not recorded as they dont fall under those 20,000 sample homes.
TRPs are Low because
1. Most of the homes(not all homes) with TRP monitoring have the traditional audience hooked to TV sets at evening and primetime who decide the TRP game most. In those homes Kaleerein at 7:30 is not their choice because they didnt watch this show from its start only.
2. Keep aside the loyal TRP audience of kaleerein which is around 0.9-1.2
The others TRP audience have not liked Aditi and Arjit. The lead actors are the face of the show, most have not connected with the pair.
I love them, we all love them but it doesnt mean all people , the TRP audience love them similar to other pairs of TV industry.I have no qualms in saying they dont have that wider appeal especially aditi. Had the show been promoted at 9pm,10pm slot it would have been different story.
3. The challenge is to gain new viewers which is not happening as most are hooked to rival channels from the start.
4. All the tracks being now used are tried and tested in Tv industry.The channel and PH has asked the CV to do those formulae as they have shown good results earlier.But the problem is that it has not clicked till now as many people dont watch this show even if you put the best tracks on air.
All the 9pm star plus shows have failed since Kumkum Bhagya took over.People are not ready to switch channel from zee to sp. Same people not ready to leave shakti at 8pm on colors for sp shows.
Sometimes there is no reason , one has to just wait and watch with patience if new viewers can be gained or not.
Duaa karo yeh show kaamyaab ho jaaye
After hardwork ,sometimes Nothing is bigger than luck or destiny at times or else all would have become stars and succesful. Kaleerein is doing hard work, they need our prayers too.
Kyunki Saas Bhi Kabhi Bahu Thi 2
Iss Pyaar Ko Kya Naam Doon
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