Reports of high profile, stylish and mega budget show on Sony TV
Haasil wrapping up have hit headlines. Launched with a bang and with
promising Bollywood names, the show sank without a trace, without
disturbing the ratings chart much.
After the huge success of KBC which brought Sony back in the top GRP
ranks, the replacement fiction attempts (Haasil, Ek Deewana Tha and
Rishta Likhenge Hum Naya etc) though being huge in terms of names and
glamour, have just not clicked with the audiences, adding woes to Sony
TV's fiction twinge.
It's not that the shows shaped up badly, they were entertaining too, yet audiences seemed to have a mind of their own.
The flag bearer shows rate in the range of 0.5 or so...
And as it happens, when numbers don't match up chopping starts.
The first casualty is Siddharth Malhotra's Haasil, the producer
himself confirmed the off air news but refused to comment further.
Female lead Nikita Dutta too preferred to keep her counsel when
contacted.
That everything was not hunky dory could be guessed when the creative
team in quick time opened all the suspense layers, i.e. Zayad and
Sheeba Akashdeep being the main villains. If the show was doing well
they would have delayed the revelation as much as possible.
Another industry source added that Haasil is a more expensive show to
mount hence the channel may have decided to cut its losses.
Ironically, Sony shows are doing well on social media as the fans of
popular actors prefer to watch the shows online, but their number don't
count as ratings which make it a lost cause.
As they say, the show must go on... one attempt at a time...
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