Posted:
I hope the movie is a hit
but I think the movie is overpromoted not under promoted
but I think the movie is overpromoted not under promoted
Originally posted by: xroshnix
These sorts of niche films are primarily made by the studios to get the attention of the audience courtesy the critical acclaim it gets. If the movie does well then it is a plus but business is never the driving force in these sort of films. A film which recently did quite well domestically and did superb business overseas was - The LunchBox. Finding Fanny has certain comic element so that might attract the youth too. Finding Fanny could go much beyond the likes of The Lunch Box considering it has far more star value attached to it. It might not attract the entire fan base of Deepika Padukone or say Arjun Kapoor but a certain part of the fan base which has interest in watching these type of films will be attracted towards it. The movie is primarily a multiplex release and even decent footfalls couple with high ticket prices could make this film a success.EconomicsTotal Cost : 7 cr (Budget) + 5 cr P&ARelease Size/Number of Screens :- 800 screens (English) + 100 screens (Hindi)Fox Star India is distributing the film all over IndiaBox Office PredictionRun Time :- 1 Hr 33 mins ( 93 Mins U/A)Opening/ First Day Box Office Collection Prediction :- 3 crIf WOM is GoodLifeTime 28 crIf WOM is MixedLifeTime 23 crIf WOM is BadLife-Time 15 crIts releasing small so the opening with small release will not be above the logical range 02-04cr for total 900 screens. The number of screens releasing the movie is much much much lower than Marykom and even Mardaani. The total cost including production and marketing is extremely low compared to most films released before and will release after.
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