Tuesday 09 September 2014 10.30 IST
Box Office India Trade Network
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Mary Kom dropped badly on Monday as it recorded business in the 3.25-3.50 crore nett range taking its four day total to 30.50 crore nett. The film had trended well over the weekend but there was always a chance of drop as it was premium multiplexes carrying the film which drop of on Monaday and there were so many screenings. The film is showing a 55% drop from Monday.
The pick up in business in mass circuits should have helped as collections were low and it should have easily shown an under 50% drop from Friday in mass circuits but only CI managed to do this.
The film is heading for a first week of around 38-39 crore nett but will find it hard to hit the 50 crore nett mark for lifetime business. The film is fair in terms of costs as a lot of advertising was paid by brands involved in the film but it will not cover the prices paid for it be it the all India theatrical rights or the distributors who paid pretty high rates in various circuits.
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