PICS: Hrithik Roshan launches K3 merchandise

From the time you wake up in the morning to the time you jump into bed at night, Hrithik Roshan (and his father, Rakesh) have ensured Krrish 3 will dominate your life at every nook and corner in your house.

The enterprising duo have launched a wide range of merchandise to bolster the fortunes of the third installment of this desi superhero film franchise.

From action figures of Krrish, Kaal and Kaya to kids' apparel, school supplies, frisbees, Yo-Yos, skates, colouring books, candies, confectionery, noodles, home decor items and accessories such as pendants and cuff links. The list of items covers your day from dawn to dusk.

For those wondering why Hrithik wore dark glasses at an indoor event held in the morning, the answer may be that post his surgery, (we hear) bright flashing bulbs cause him severe headaches.